I love fashion week! The clothes, meeting the designers, meeting with other members of the press, the parties, the adrenaline that pumps through the shows is really unlike anything else you will ever experience. There are pretentious people, cool people, weird people, and normal people. I’m not quite sure where I fall into place; probably a combination of all four depending on whether you speak to my friends or enemies. So, in no particular order here are the shows I am going to:
ProjektGalerie: Spring/Summer 2012 Preview
“projektGALERIE is appreciated for fusing the best high-end contemporary brands,
independent designers and super premium street wear labels.
Presenting a highly-edited assemblage of collections from around the world
the PROJEKTGALERIE SHOWROOM reflects the look of the new consumer,
adding a fresh approach to BERLIN FASHION WEEK trade shows.”- PROJEKTGALERIE PR people
Premium Exhibitions: Spring/Summer 2012 Preview
“Ever since its premiere in January 2003, PREMIUM’s visionary concept of selection, high quality and exclusivity in a modern ambient has proven itself and indeed made a mark nationally as well as internationally.
PREMIUM is providing a contemporary trade platform for choice collections, international newcomers and exclusive trend products. Selected for innovation and quality, PREMIUM Spring/Summer 2012 will present international women‘s and men‘s collections, a wide assortment of accessories and shoes, as well as fine fragrances and cosmetics. In addition to a strong presence of the most important brands, PREMIUM will focus on current themes such as PREMIUM Green Luxury and PREMIUM Denims. By strategically addressing important buyers and the international press, PREMIUM joins business with lifestyle. As the largest European market – coupled with the creative potential and dynamics of Berlin – Germany is galvanizing broad international interest, appeal and media power!” PREMIUM PR Team
SEEK: Spring/Summer 2012
“From its start with a couple of rooms and only a few, but well-chosen exhibitors, SEEK has developed since 2007 and now occupies its own industrial, raw, former storage space within STATION-Berlin. Growing steadily, not so much in square meters but rather in excellence, SEEK fast became a ‘must do’ in the Mercedes-Benz Fashion Week Berlin schedule.
The SEEK formula is simple: focus on a strong and modern brand list and provide an inspired and relaxed setting. As Berlins most progressive show, SEEK centres on an unpretentious type of brand that would require a simple platform to showcase its style – and therewith set a standard. “- SEEK PR TEAM
(Capsule): Men’s wear- Spring/Summer 2012
“(capsule) is the fashion and lifestyle trade event that fuses the best high-end contemporary brands, directional independent designers and super premium street wear labels. Presenting a highly-edited assemblage of collections from around the world, (capsule) reflects the look of the new consumer and presents a fresh approach to the fashion tradeshow.
(capsule) delivers the perfect dose of progressive style and borrows inspiration from today’s mash-up culture. From high to low, bold to subtle, impulsive to thoughtful; the beauty is in the mix. Constant across all (capsule) participants is a premium level of ideas, overall aesthetic, styling, fit, design and brand messaging. Only the world’s most innovative and sought-after brands are invited to participate.”- (CAPSULE) PR TEAM
Of course, the goal, throughout my time in Berlin is to try to let you know what is going on. Before anyone else and then compile all of that information into what will be useful for the coming year. So, stay tuned and be the first to know!