New Store Icône creates New Looks for Prague

Welcome Icône, a new sleeker, grown up version of the old spazio 33, located in Prague 1 just off of Pariska. The improved store, which sells luxury brands from Italy, France, Germany and Sweden is finally giving Prague that updated “western” flare that so many here desire but are hard pressed to find.

Icône is easy to navigate with five straight bar t-racks with limited handbags, shoes and small accessories above the bars giving the store a clean, upscale vibe. Each bar is broken down into color schemes, not by individual labels, which allows the shopper to concentrate more on the “look” than the brand in question. Of course, Icône carries some top named brands like, Pyrus (women’s wear), L’autre Chose (women’s shoes), Hunkydory, (women’s wear), Coatpeople (women’s wear) just to name a few.


L'autre Chose ballet flats

Icône store owners hit the mark on the color palette, especially for that of Spring/Summer 2012. Expect to find lots of neutral and very natural colors (muted greens, mushrooms browns, vanilla creme whites, shell tan, sea jade, tobacco, saddle brown, heather gray, etc). If you are looking for “brights” than I highly recommend that you look elsewhere, unless your idea of brights includes a lipstick red Bouclé jacket reminiscent of Chanel.



The color palette is natural but so is the over all make up of the clothing- cotton blended with silk, wool, or linen is found through out the store. Silk pants and maxi dresses can be found cuddling up next to cotton jackets lined with leather. The only down side to the boutique are some of the prices. Charli, a brand that focuses on “yummy” tee’s is priced around 1,700-1,900CZK. Most of the trousers, blouses, and dresses are around 3,000-8,000CZK.

The boutique is worth a visit and if you have a couple of extra bills and coins to spare you won’t be disappointed by the quality and the wear-ability associated with your new brands.

Vězeňská 6, Prague 1
Monday- Saturday: 11:00am-7:00pm (11:00-19:00)
Sunday: 1:00pm-6:00pm (13:00-18:00)

by Zoe

by Zoe


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