Dreft Fashion Week- Will the 2nd Annual fashion show live up to expectations?
Last year’s Dreft Fashion Week was a fashion journalist’s dream come true. Talented designers equipped with needle and thread sewed garments tailor made for those with high-end budgets. Internationally known fashion heavy weights like Jeremy Scott (designer of Adidas), Roberto Coin (jeweler to starlets around the globe), and Supermodel Petra Němcová were all in attendance for the week long fashion affair.
But that was 2011, and this is 2012. There is competition from the likes of Prague Fashion Weekend and Designblok Premier Fashion Week hoping to trump the cards laid out by the Dreft Fashion Week team. Will it live up to expectations?
Here’s what you can expect so far-
The VIP guests will hail from South American with two very important names being on the lip’s of every journalist and blogger this September- Valeria Mazza and Alexandre Herchcovitch.
Mazza, the sultry Argentinean, rose to fame when she was discovered at the tender age of 16 and went on to become a leading supermodel during the ‘90s. She graced the covers of magazines and was a constant named whispered for campaign shoots across the globe. For many men they will know her purely on that fact that Valeria Mazza and Tyra Banks shared the Sports Illustrated Swimsuit cover launching many young boy’s fantasies.
Alexandre Herchcovitch has won the hearts and wallets of many throughout the fashion world. Known for his utilitarian designs and somewhat avant-garde choice in patterns he is more than just a household name in Brazil, but also across the world. Fresh off of New York Fashion Week, Mr. Herchcovitch with debut his Spring/Summer 2013 collection to European audiences, but has bequeathed the honor to Prague second only to the editors of New York Fashion Week. While the fashion show will be by invitation only, those wishing to hear from the design-star first hand will be able to do so on Monday, September 17th at 11am at VŠUP here in Prague.
The Important Stuff- THE PROGRAM
Most of the fashion shows will be locked behind closed doors at the Mayor’s Residence, Salons in Prague Castle, or in The Tent, allowing only access for journalists and VIP guests. For a taste of the action follow the fashionistas in high heels and men dressed in a non-Prague socks and sandals uniform to Alšovo Nabrezi or (Alšovo Embankment in English) Friday, Sep 21 through Sunday, Sep 23.
One of the highlight fashion shows for the public will take place on Friday the 21st at 5pm as Jindra Jansová, the winner of the Dreft Black Card, will launch her very first full collection in front of Dreft audiences! The recent graduate of VŠUP not only owns the runway for 30 minutes, but has also been awarded prize money of 60,000CZK- pretty nice take home money, no?
Other’s worth their weight in gold are Lenka Štěpánková and Monika Nováková and Lucie Jelínková of the Audi Czech Young Talent show.
Tickets open to the public went on sale September 4th and can be purchased through TICKETPRO.CZ for 89CZK adults/72CZK students- please note that this is price per show .
Of course this isn’t the only way the public can get in on the action- a Pop-Up Store located at VŠUP’s Socha Atelier will run the length of the fashion week with open hours between 11am and 8pm (11:00-20:00). Designs and accessories by up-and-coming, as well as established designers will be on sale allowing you a chance to not only see, but wear, what was shown during this jaw dropping fashion week.
List of Designers:
Awkward Collection by Lenka Štěpánková and Monika Nováková
Onvi & Onavi
Simple Concept Store
The Address Idea