Prague’s weeks of fashion
In terms of volume, this city has the major mode metropolises beat by days and days
You’ve no doubt heard that Prague will be home to – count them – three separate major fashion shows between Sept. 13 and Oct. 7, with additional pop-ups, design markets and store openings all taking place during the same time. But what you may not have known is that all three of these events – Prague Fashion Weekend, Dreft Fashion Week, and Designblok – are vying for the top show spot. Much like Berlin or New York, Prague is hoping that a mix of new local talents and internationally recognized names will finally give the city the much-needed fashion boost it deserves. Here’s what to expect.
Prague Fashion Weekend: Trading up
Prague Fashion Weekend is leaving the glitz and glamour-lined street of Pařížská and trading up for Hradčanské náměstí and bringing the supermodel Simona Krainová with it. The tented event, with the capacity to hold some 600 people, will open its doors Thursday, Sept. 13, and run through Sunday, Sept. 16.
“[We wanted to] create a stable platform linking designers, retailers and end consumers by conveying a new and attractive perspective on fashion,” says Jana Šlemínová, the director.
This new and attractive perspective will be one part Czech fashion designers and one part Pařížská staples, mixed with fashion talent from abroad. Expect to see newcomers such as La Formela, a design trio whose widely hailed Raven collection stole the show at Shooting Fashion Stars in March; Kateřina Geislerová, a Czech who calls Paris her haute couture home and creates sophisticated feminine styles; and Avtandil, who is already a favorite in Ukraine and his native Georgia.
The four-day fashion frenzy should have some 25-30 shows that are perfect for both the photographers’ lenses and for the viewing public. Tickets are still available for 250 Kč per show and can be purchased from Ticketstream.cz.
Dreft Fashion Week: The belle of the billboards
“There is only one fashion week,” or so the billboards plastered across Prague 1 would have you believe. Riding high after last year’s success, Dreft is seizing the moment and has courted and won the affection of former Sports Illustrated swimsuit supermodel Valeria Mazza, as well as the Brazilian designer, New York Fashion Week staple and editorial darling Alexandre Herchcovitch. Both of the South American guests will be fixtures during Dreft Fashion Week’s Sept. 17-23 dates, but the talk of the town seems to be the debut of Herchcovitch’s spring/summer 2013 collection, which Prague will be only the second city to see in full, after New York.
While design caliber like Herchcovitch is certainly a pleasure and honor to see, the week is also preserving the near-perfect mixture of emerging and established Czech talent such as Ivana Mentlová, who melds rocker chic with feminine chiffon; Lenka Štěpánková, the purveyor of simple silhouettes; and Jindra Jansová, this year’s Dreft Black Card winner, who will launch her first full collection during the show.
The Tent, located on Alšovo Nábřeží, is where the fashion-curious and those looking for the limelight will cluster starting Sept. 21, when Dreft’s catwalk opens to the public. Tickets are available via Ticketpro.cz for 89 Kč for adults and 72 Kč for students per show.
There are also plenty of side events to keep those who lust for fashion entertained: Speaking seminars by Herchcovitch and Mazza, workshops by The Address Idea, opening parties by MU Koncept and VŠUP (the Academy of Arts, Architecture, and Design in Prague) and the POP-UP store event, all free, are just some of what one can expect.
Designblok: Last but not least
The newcomer on the fashion week scene may have the toughest job of all. Last is not necessarily the best place to be after accessories-and-apparel burnout has set in with journalists, bloggers and the viewing public, but Designblok Premier Fashion Week is trying to create hype that will endure.
Designblok opens with Hugo Boss Oct. 4 at 6 p.m. After that, it is the men who will finally take center stage. On Oct. 5, Men by Zoot is where you will find the highly anticipated line by Pavel Ivančic and the current favorite Sistersconspiracy. Designblok and Elle talent card winners will own the catwalks both Oct. 5 and 6, when PYTs will reign supreme.
From Oct. 4 to Oct. 7, there is a whole host of fashion affairs to look forward to: Timoure et Group will celebrate 20 years of existence, Klára Nademlýnská will debut her haute couture collection exclusively for Designblok, Louis Vuitton will host a talk to discuss the collaboration with Japanese artist Kusama, and that is just the beginning. “In total, 43 different fashion brands will take part in Designblok,” PR director Larisa Blichová says. The Openstudio Šporkovský palác on Hybernská 5, Superstudio Clam-Gallasův palác at Husova 20, and Sts. Simon and Jude Church are where one will find most of the action during Designblok, as well as at boutiques and fashion galleries throughout the city.
Tickets – and this is where it all becomes a bit complicated – can be purchased at Galerie Křehký (Osadní 35, Prague 8, from Monday to Friday 9 a.m.-5 p.m.) for 250 Kč, or 150 Kč for students. Once Designblok has started Oct. 1, tickets can be purchased at Openstudio and Superstudio, respectively. The tickets are good for entrance into Designblok all week, but not for the fashion shows. With a Designblok ticket, you can get into shows for a discounted 70 Kč; without, it is 100 Kč each.
So, with all this information in hand and a curiosity that has no doubt been piqued, it is time to think about taking a gander at the many fashion weeks occurring around Prague. For those for whom the very word “fashion” sends shivers up the spine – visions of self-absorbed women and oddly dressed men – now would be the time to drop that superiority complex and take part in the Prague fashion scene: You’ll be hard pressed to live here over the next few weeks and not be part of it anyway.
** This article first appear in The Prague Post on September 12, 2012**