As we move further into March and start to put away our winter wardrobes (or at least I hope we will soon), H&M and Intimissimi have come up with a crafty way to get rid of your marmy basics and trade-up for something a little bit more fresh and hip.
How you might ask? Here’s how it works:
All garments, and they mean all raggedy-looking, hole-ridden garments can be brought in a bag and dropped off at H&M (full list of participating stores below) for a voucher. The maximum– you- dear customer are allowed to bring, per day, are two bags. So, you could bring two Tesco-sized bags or two enormous trash bags, but you are only allowed two.
The idea behind this project is to help guarantee no more clothes end up in the dumpster and landfills; good for mother earth, a bit crap for dumpster-divers. With the new clothing that H&M receives new life will be breathed into it by either reworking usable pieces into a new collection, or they will take the hole-ridden rags and break them down into their smallest fibers to reuse them in this way.
H&M is not taking shoes or jewelry so please keep that in mind when bringing your bags filled to the brim with garments. For those who are a bit wary of H&M and their fair policies, know that all possible profits from this initiative will go to the research of ecological cycles. Where and how that research is conducted I have no idea; but for those who are more concerned with the voucher I am sure this is all of the information you really want to know anyway- the surface kind.
What will you get for lugging your bags to H&M?
The voucher that you will receive is some 30CZK off a purchase of 300CZK or more, which will be valid for a period of 6 months. Whether this voucher can be used against sales is another question.
How long does the program last?
The program is already in full swing and will last until July 31, 2013
Participating Stores in Prague
OC Zličín, OC Letňany, Na Příkopě, OC Chodov, OC Palladium. Brno – Česká, OC Olympia.
So, let’s say that you aren’t the biggest fan of H&M and prefer lingerie, sure- no problem, they’ve got you covered with a very similar project as well!
The Italian lingerie brand knows that hoarding clothes isn’t just bad for the environment; it’s bad for business! In a very similar approach as H&M the Intimissimi brand has launched their own initiative focused around the organization I:CO (I:Collect). The idea is a simple one, bring in unwanted clothing and receive a voucher that you can use to purchase new clothing.
What will Intimissimi take:
You can bring in any women’s bra, shirt, or pair of underwear regardless of its current condition or brand name and in return will be given a voucher that you can use in the Intimissimi store. The voucher will be valid for 6 months from the day that you drop off your items. For example, a bra is 75CZK, a shirt is 50CZK, and a pair of underwear is 25CZK. (please note that they are not taking men and children’s clothing)
How long will the recycle program last:
The drop-off-your-clothes-to-buy-new-clothes program has already started and will last until July 31, 2013 as well.
Where do you drop off your items:
Clothes can be dropped off at any location in Prague; or so I have been told. So to be on the safe side, better stick to the big Intimissimi stores located on Na Prikope or the major shopping malls. Should you not be a resident of Prague it’s ok! The initiative will also take place in: Brno, Ostrava, Plzen, Liberec, Ústí nad Labem, Zlin and Pardubice