A store that actually merchandises and curates its racks
Shopping is a pain in the ass in Prague. I, of all people, will be one of the first to say it- and I work in the clothing industry for God’s sake. In the last few months however there has been a bevy of new, multi-label stores that have begun blending Western European designers from the likes of France, England, Spain, and the Nordic countries while combining them with emerging Czech designers. The practice, which can be hit or miss in so many stores, is a cut above the rest at Kurator, a modest space located off of Karlovy Svetle in the Prague 1 district.
Run by Martina Mala- one of the designers behind the stand-out brand Belka- and graphic designer Jan Košátko, the couple has worked hard to create a space that is both inviting and showcases the type of shopping experience missing on the Czech scene. Racks are merchandised with OCD perfection making shopping from rack, to dressing room, to shopping bag (completed with credit card transaction) a breeze. Better still, Mala and Košátko are the perfect hosts. It’s not uncommon during exhibitions and late-night shopping excursions that beverages both for those who like to wet-their-whistle or are teetotalers to be readily available, as are sugar-comma-inducing macaroons.
What makes this store so special isn’t the Town and Country style hosting (though they do a pretty great job at it), but the revolving designers that usually spend a month at a time covering the floor space.
Cue the Cool Factor: