Fashion Editorial Comes Alive with The Loli Land Blog

Loli’s Land- Model, Stylist, and Blogger

She was easy to spot. Walking down the heavily traveled street of Narodni ; she towered over most and took strides like only a confident model could. Dressed almost completely in black – cropped leather jacket, black hot pants, with an electric blue top and sky high heels, Vogue, if it were a living entity, would most certainly feel comfortable in Loli’s skin. Rocker chic, no frills, is how this Czech model, turned stylist, turned blogger describes her style.  I ask, as we walk into Café Louvre, with a bit of trepidation if people say anything about her way of dressing in the Czech Republic? Her answer, quite matter -of -factly, “Yeah-sometimes.” She usually gets looks from foreigners, who debate with profound interest, as to whether she is some “big” Czech celebrity- perhaps an actress, a singer?

Loli is everything most women dream of being- tall, slender, beautiful, incredibly intelligent, and completely down-to-earth (sigh). She’s humble about her looks and what she has due to her modeling career, which started at the tender age of 15 years old. She’s traveled the globe, calls New York City a home, has graced the pages of Elle magazine (Czech Republic), and has walked so many runway shows that it’s quite hard for her to pick a favorite.  She is a chameleon- dark and sultry one moment, prim and proper the next- a fashion editor’s dream!

Caught between Lolita- Zara tulle dress, Christian Loubuotin heels, Jimmy Choo for H&M belt, Christian Dior clutch Photo Credit: theloliland.com

Caught between Lolita- Zara tulle dress, Christian Loubuotin heels, Jimmy Choo for H&M belt, Christian Dior clutch
Photo Credit: theloliland.com

Of course, the reason for our meeting was not her modeling career, as impressive as it is, but her street style blog, The Loli Land, that peeked my interest. Unlike many other style blogs around the world, Loli TRULY takes fashion risks. She doesn’t play dress up for a mock photo-shoot somewhere in an abandoned street of Prague or small village – she wears every pair of hot pants, transparent accordion skirt with heels, and electric-colored skin tight dresses in stride. Her love for clothing, and the story which clothes can tell, is insurmountable. For a model that is running between New York, London, Tokyo, and Prague I was curious why she wanted to start blogging? “After Alexander McQueen died I felt the need to share my passion for the fashion world with other people. It probably doesn’t make much sense to say that I was so sad because my favorite designer died that I started blogging but his death really was the first impulse.” It wasn’t an urge to become famous- only the desire to share something personal with other like-minded people and it’s something that is truly respectable.

Shopping the world. Loli picked up this Dolce & Gabbana dress at a sample sale in NYC Photo Credit: Lukas Hanusek via theloliland.com

Shopping the world. Loli picked up this Dolce & Gabbana dress at a sample sale in NYC
Photo Credit: Lukas Hanusek via theloliland.com

Like any good model she has wardrobe staples- and for those, like myself, who visit her blog often enough you’ll see them time and time again. Alexander McQueen boots, which she got for a “deal” at Selfridges in London, and a black Karen Millen leather jacket bought in New York City during the summer time. The Karen Millen jacket is a piece she loves so much that when she first bought it she wore it for a week straight even through New York’s balmy, almost unbearable summer heat!   What will you never see on The Loli Land- quite simply- are Uggs and Crocs; Loli, isn’t the biggest fan of either. She takes looking stylish as her full time job, something that she isn’t complacent about just because it’s the weekend.  I ask where it would be appropriate for one to wear either of the items listed above just out of pining curiosity. “I think there’s a place for Uggs, if you were in the mountains (for example). I think they make people look like a little bear.” I giggle like a school girl when Loli says this remembering comments my own friends have made about looking like a giant woodland creature.  And as for Crocs, I continue, “There’s just really no excuse {for Crocs}.” This is a sentiment I agree with- fine for your house or your garden but in the office, nothing says “I am not professional” quite like a fitted suit paired with yellow crocs on your feet.

The famous Balenciaga leather jacket that Loli covets.  Photo Credit: theloliland.com

The famous Balenciaga leather biker jacket that Loli covets.
Photo Credit: theloliland.com

With all of the global shopping that she does I ask which store in Prague does she consider her favorite, the one not to miss while visiting our fair city? “Simple concept store has a good selection of designer brands such as Alexander McQueen or Givenchy. Besides clothing, you can discover interesting books, magazines and little pleasures like candles. {And}  I always find the staff very helpful and nice.”

If you have never been to Simple Concept store, and still believe Prague is stuck in some 1980’s time warp, then you will be pleasantly surprised by just how modern the store is. Of course, you can find ‘big name’ brands in almost any capital around Europe, what I am most interested in are the Czech brands. How does a model, stylist, blogger see the work that Czech designers are creating? “Both Klara [Nademlynska] and Zdeňka [Imreczeová] design clothes that flatter women and are wearable. I also like the fact that their collections are trendy but at the same time you can wear their pieces for more than one season without feeling “out of fashion”.

Syn Magazine Editorial Photo Credit: Requires Passion facebook fan page

Syn Magazine Editorial
Photo Credit: Requires Passion facebook fan page

When Loli isn’t traveling the globe, hopping on one flight to the next, she is busy working as a stylist- a profession that she finds “inspiring”. It’s quite a departure for the model to be on the opposite side of the camera, but yet it seems so natural to Loli. Unlike a model, the stylist- in conjunction with the photographer- can manipulate a photo to create an alternate universe- the good ones can bring you to another dimension.  “As a stylist my job starts way before the shoot.  If the client doesn’t like what I bring to the shoot I’m the one to blame and it is obviously my problem.”

What many people will be surprised to know is that this “process” can start weeks before the actual shoot even takes place- before models are booked and locations are scouted. The editor may have an idea in his/her head of how the shoot will look, but it is the photographer’s and stylist’s job to help execute that story. “As a stylist you have a hell of a lot more responsibility. If there’s something wrong with the shoot and I’m the model they can tell me to do something else-  change the make-up or hair, or blame {the poor photos} on the lighting.”

“I definitely love the creativity (when I’m allowed to be creative, i.e. independent fashion editorials as opposed to commercial shoots) and the power the status of the stylist gives me. The fact that I get to put together clothing and create a story is amazing to me because I literally live for fashion so when I’m lucky enough and I get to pull things from stores I can’t afford to shop from regularly I’m in heaven,” explains the up-and-coming stylist.

Disco Splendor! Loli wears: BCBG coat, MMM for H&M leggings, All Saints Boots. Photo Credit: Theloliland.com

Disco Splendor! Loli wears: BCBG coat, MMM for H&M leggings, All Saints Boots.
Photo Credit: Theloliland.com

Her editorial spreads both as a model and a stylist have won her acclaim in an industry that is unpredictable and fickle- her charm, wit, and sense of natural style is what propels her forward- challenging the Prague conception of beauty and style as well as the world’s. If you are looking for a street blog to follow- one that is truly inspiring than I suggest you look no further than Loli’s upscale Land- hunker down some cash for a few favorite pieces and let your wardrobe do the talking.

The Loli Land

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