Teddy’s, hold ups, bralettes and brazilians- these are the top 5
lingerie brands and stores in Prague
Valentine’s Day is fast approaching and lingerie is always a must. To make life ever-so-slightly-easier I’ve gone ahead and picked my Top 5 lingerie brands in Prague just for you; You’re Welcome!
Dainty delights meet Tereza Vu
Educated at both London College of Fashion and Central Saint Martin’s, the Czech born lingerie designer is a rising star on the scene. Having been invited to Mercedes-Benz Prague Fashion Week two year’s running, her Spring/Summer 2014 collection is a bit of a breakout from previous collections. The lingerie darling looked to the goldfish for inspiration with its “unyielding movement and freedom,” marking a key aspect of the collection. Muted colours and fabrics like chiffon elastic silk , crêpe de chine, Georgette or mashe, were used to emphasise this freedom, allowing a playful feeling filled with good girl mantras. Those interested in purchasing or having items made to measure can do so by contacting the designer directly or buying from the eshop.
Agent Provocateur- Good Girls use whips
Sex appeal knows no limits with this famous brand from the UK. Agent Provocateur literally wrote the book about good girls gone bedroom bad. The store in Prague is located off Parizska in the heart of the center. The space is updated frequently with new merchandise and the staff is incredibly knowledgeable as to what will work and what will not for either yourself or the loved one you are purchasing for. Champagne, water, coffee and tea are also served making the buying experience pure bliss. As someone who has multiple sets from AP I can only recommend it! (SHHH… rumour has it their entire new line of Spring/ Summer 2014 has finally arrived…)
Her club fashion shows and at-home parties have developed a kind of cult following and for designer Yoka Sola it’s all about the lady. Using French and Italian materials, the designer constructs the newest pieces in ideal classic forms.Once a month she usually holds an event at a woman’s house- think of it like an updated tupperware party for lingerie- where women can drink champagne, try on the newest collection all in the comfort and safety of a fellow female’s flat.
Intimissimi – Channeling Sophia Loren
The Italian brand has been on the Prague scene for a while and is a favourite of the more demure lady. In an attempt last year to reach out to a different audience, the group launched their first vignette collection of leather and lace all for under 100 EURO- trust me, it was as sexy as it now sounds. This year, the group has refocused their efforts channeling The Fifth Element style pieces in a familiar format. New goods are brought in every week to two weeks and usually on a Sunday or Monday so worth visiting at the start of the week should there be one piece in particular you are pining after.
Etam-French Seduction for the masses
For those who can’t afford Agent Provocateur or La Perla, French brand Etam does a pretty stellar job of knocking off the best pieces (though, to be fair, Intimissimi does as well). With multiple locations throughout Prague- Chodov is my favorite- the group has a playful collection of both things for the bedroom and daily wear lingerie. Etam carries a variety of sizes, in a wide array of colours and should you ever be in want the staff can call different stores to find the piece for you. They also have a handy eshop for those who have found their perfect piece online.
Have a suggestion? Think I missed a lingerie brand with noting? Drop a note!