Event proves fashion has a place in the Czech capital
On March 27 the second Prague Fashion Night, held in conjunction with Harper’s Bazaar Czech popped the champagne and extended shops hours for the city’s shopaholics. In a city known more for its golden spires and cobbled streets – which has ruined more than one good pair of heels – the idea of a fashion night out is somewhat of a foreign concept. Barbora Bergova and Karolina Bosakova, the duo behind Dreft Fashion Week and Fashion Week Prague, know that people in Prague are hungry for fashion and are eager to give them what they want.
With Sports Illustrated beauty Petra Nemcova as the official ribbon cutter for the event, the fashion frenzy began promtly at Old Town Square with stores like Tiffany & Co, Tod’s, Simple Concept Store, Beata Rajska – just to name a few – all with special events and champagne to entice the would-be shopper.
Now… here are the things worth knowing…..
Hand Crafted at Tod’s
The newest luxury store to open on Parziska in Prague was that of Italian brand Tod’s; who took the opportunity during Prague Fashion Night to hold their official launch of their new Prague store. The impressive 110 square meter boutique will carry the newest collections of both men and women’s shoes, handbags, and accessories. Known for their impeccable attention to detail, the brand beloved for their driving loafers flew over one of their artisans to demonstrate the craftsmanship of each Tod’s ‘Gommino’ loafer. Through precise needle work, the artisan crafted and sculpted each pair or shoes to perfection – a movement that not even supermodel Petra Nemcova could resist trying.
Petra Nemcova wasn’t the only supermodel on hand during Prague Fashion Night. Pavlina Nemcova, another Czech beauty was at fashion-forward Simple Concept Store, promoting her new jewelery line Gioia, hand-made in Czech goldsmithing studios. Using rose, white and yellow gold each piece is constructed careful using old-world techniques with solitaire diamonds. “The name Gioia symbolizes joy and happiness [and] that the heart of the metal is not necessarily a heart of stone,” explains Pavlina of her flagship collection. The sixteen different designs went on sale at the end of March and are available at Simple.
If you missed the pop-ups, DJ’s spinning London-worthy tracks, and free champagne don’t worry… the third event – I have on good authority – will be back in September during the fashion weeks.